Instax Fun in Jozi

by | Dec 14, 2015 | Arts and Culture, Johannesburg, Johannesburg City Centre | 5 comments

I got a FujiFilm Instax Wide camera recently, as part of a campaign I’m doing with Venus Snap. Using technology made famous by Polaroid way back in the 20th century, Instax cameras shoot pictures that pop right out of the camera and emerge from the photo paper in 90 seconds. The Instax wide camera is particularly cool because it prints pictures twice as wide as the original Instax. The Instax Wide also offers a little more control over its exposure settings.

When I ordered the Instax Wide, I had visions of traipsing around town taking fantastic instant photos and portraits of people. Those visions were a bit optimistic, as it turns out; the Instax Wide is finicky and I find it difficult to capture sharp, well framed shots. And at R18 (more than $1) per print, my failed attempts are pricey.

Nonetheless, I’m having a lot of fun experimenting with the Instax Wide. I especially enjoy taking Instax pictures of my friends, giving them the pictures, and then taking a picture of them holding their picture, in various configurations. Here are some examples.

Fiver-InstaxThis is Fiver, holding her Instax portrait along with her newly published book, Looking for AfricaWe had so much fun setting up this shot. And by the way, Fiver’s book — an account of her Land Rover journey across Africa — is excellent and it’s now available in Joburg. You can buy it at the Sheds @1Fox and Love Books, and also on Amazon. I’ll have more to say about Looking for Africa in a future post. (Read more about the book on Fiver’s website.)

Dudu-InstaxI took this photo of Dudu, AKA @dayphotolife, during a photowalk around Newtown a couple of weeks ago. The graffiti behind him is by a Joburg-based artist called Tyke.

Timmee-InstaxAn Instax of my friend Timmee, taken on the same photowalk. Graffiti by Myza.

Timmee-Heather-selfieA picture-in-picture-in-picture selfie of Timme and me, with a glimpse of pink-haired Kate in the background.

Heather-InstaxAn Instax of me from the same walk, shot by Timmee. I like the haziness and it shows off my new makeover.

Roman-Krista-InstaxMy friend Krista and her friend Roman, who was visiting from Germany last week. I took Krista and Roman on a walk through town and we discovered a really cool café/bar/community space called Boundless City. Boundless City is hidden on the first floor of a building on the edge of Gandhi Square and has great murals painted on the walls.
 Ray-and-VenusThis is my boyfriend Ray holding my Venus Snap razor. Because Venus is the sponsor of this post and because Ray, like me, loves the Snap. (He appreciates smooth legs as much as the next guy.)

Ray-Instax-and-VenusAnother shot for scale.

And now it’s time for the plug. Just a reminder that Venus Snap is running a contest and you can win a shopping spree worth R20k. Here’s how to enter:

  • Buy a Venus Snap razor.
  • Snap a flat lay image including your Venus Snap. (See examples here.)
  • Upload it to Instagram and use the hashtag #VenusOnTheGo.
  • Read the competition terms and conditions on the GilletteSA Facebook page. (Note the contest is for South Africans only.)

This will be my last Venus post for a while. The next (and final) post will be to announce the winner of the competition, which I will be helping to judge. In the meantime, get those entries in before 31 January.

This post is sponsored by Venus Snap. Opinions expressed are mine.


    • 2summers


  1. Fiver Löcker

    Almost makes me want to start shaving my legs…

  2. Mike

    Thanks for the Instax info. I’d never heard of this camera. It’s an interesting idea. Here the camera is $105 and the film on Amazon is about $.90/photo. It seems similar to the inkjet printer business where they sell, or even give away, the printer and then make big bucks on the ink cartridges. How’s the quality of the photo compare to one printed at a photo print shop?

    • 2summers

      Hi Mike, you really can’t compare the quality of Instax photos to the quality of printed digital pics. Instax cameras are very finicky and the light conditions need to be perfect to get a good shot. But the best thing about Instax is the novelty – it’s so fun to watch people’s faces when the pic pops out of the camera.


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