One Eloff Joburg

Big News About Joburg’s Newest Inner City Development

This week I got a behind-the-scenes look at No. One Eloff, an exciting new development project in downtown Joburg.

One Eloff from belowNo. One Eloff, at the corner of Eloff Street and Wemmer Jubilee Road in Johannesburg. You can’t miss it, as it’s the only neon-blue-and-yellow building in town. You’ve probably seen it while driving down the M2 highway toward the airport.

No. One Eloff is a huge, 1950s-era building that used to be an automotive storage/sales facility (for Rolls Royce and then for Chrysler) and later became an OK Bazaar and then an auction house for repossessed cars. A couple of years ago, a company called Molten Black purchased the building, with the plan of turning it into a residential/retail property. That plan is now in full swing.

This building, which was basically a huge garage when Molten Black bought it, has been converted into an apartment building with 300 loft-style apartments. These apartments, which target young South Africans earning in the range of R10,000 to R15,000 (roughly $650-$1000) per month, are now for rent and the building is already about half occupied.

Doorman at one eloffWebster Maboka, the friendly doorman in the No. One Eloff lobby, which is already complete. I dig Webster’s three-piece suit.

One Eloff courtyardInside one of No. One Eloff’s interesting indoor courtyards, which were recently built from scratch with the loft apartments surrounding them. 

Geoff Jardine in One Eloff courtyardGeoff Jardine, who heads up the No. One Eloff project for Molten Black, in one of the building’s other courtyards.

One Eloff hallwayA nearly finished residential hallway.

View of Faraday Market from One EloffApartments on the south side of the building overlook the Faraday Muti Market, which I blogged about several years ago. I am so fascinated by this place that I spent all my time photographing the market through the apartment window, and forgot to take photos of the actual apartment. If you want to see what the apartments look like (they are extremely cool), visit the Molten Black website

No. One Eloff and Joziburg Lane

In addition to the residential apartments, No. One Eloff is going to include office space, artists’ studios, and a multifaceted retail complex on the lower floors, including: bargain shops; upscale stores; events space; and (most exciting for me) a wide variety of food, coffee, and other edible offerings. Visitors will browse the dining and retail offerings via a private, open-air alleyway, to be named Joziburg Lane. Joziburg Lane will include (among other things) middle-to-high-end dining and deli stalls, a bar, and a mezzanine-level seating area where people can eat and look down on the action.

One Eloff construction of Joziburg LaneJoziburg Lane is under serious construction at the moment but it’s transforming quickly. This section is set to become a “pocket park” where people can sit and relax among some greenery.

One Eloff construction of Joziburg LaneAn early look at what will soon become the food hall at Joziburg Lane.

One Eloff construction of Joziburg LaneNo. One Eloff’s ground floor space is absolutely huge. The space I was standing in when I took this photo will be part of the Joziburg Lane events hall. The level above will be office space, and the open area in front will be part of a “Bangkok-Style” bargain shopping mall. 

One Eloff construction of Joziburg LaneIt might not look like much now. But give it a few weeks: Change happens fast in Joburg.

Joziburg Lane will be run by Gerald Garner, of JoburgPlaces and previously of the Sheds @1Fox. If you spend any time at all in the Jozi inner city, then you probably know Gerald through his guide books or his walking tours or his presence at 1Fox. There is no greater advocate than Gerald for living, working, and having fun in downtown Joburg, and his involvement in this project pretty much guarantees non-stop Joburgian-style excitement at No. One Eloff.

Outside One Eloff

Another look at the outside of No. One Eloff.

View of Joburg skyline from One EloffView of downtown Joburg from No. One Eloff’s rooftop-level parking garage.

I had a long chat with Gerald and Geoff about their plans for No. One Eloff and their thoughts on what makes this project different from other urban regeneration projects in downtown Joburg. And as I walked around, I felt myself getting excited and forming thoughts of my own. I think it’s best to save those thoughts for later, once Joziburg Lane and the rest of the retail space starts to open.

The Joziburg Lane Festival

By the way, despite the chaos in these photos, Joziburg Lane will open soon. The Joziburg Lane Festival is scheduled for the last weekend of May, and more pop-up events are planned throughout the winter until the project’s full-scale opening on 1 August. Follow Joziburg Lane on Facebook to stay on top of things. If you’re interested in opening a stall at Joziburg Lane, contact Koketso at [email protected] or Gerald at [email protected].

If you’re looking to rent an affordable apartment in downtown Joburg, or if you’re looking for retail, office, or studio space, contact No. One Eloff now.

Portrait of workmen at One EloffMy favorite photo from this week’s visit. Tawanda (left), Patrick (center), and CB (right) are currently working on the construction of No. One Eloff. Someday soon, they will probably be shopping and eating (and maybe even living) there.

I’ll have more to say about No. One Eloff and Joziburg Lane in a future post.

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10 Comments

  • Reply violetonlineisonline April 8, 2016 at 3:21 pm

    interesting stuff happening in Jozi.

  • Reply Gail Scott Wilson April 8, 2016 at 4:57 pm

    I love all these pockets of exciting developments in Jozi and can’t wait for the opening of this one.

    • Reply 2summers April 8, 2016 at 5:00 pm

      I know, things are starting to come together in the CBD!

  • Reply autumnashbough April 10, 2016 at 5:59 pm

    I cannot get over how colorful the buildings are in Joburg. They are completely different from our grey buildings — alive with character — and the architecture seems avant garde also. Is it culturally typical, or merely a unique attribute of the city?

    • Reply 2summers April 10, 2016 at 6:39 pm

      I could be mistaken, but I think the colored buildings are a relatively new thing in Joburg. It’s something that started to happen over the last decade or so, as buildings have started to be ‘reclaimed’ after the total breakdown in the city centre in the 1990s and 2000s. At least that’s my theory. I agree though – it’s awesome.

      • Reply Naz March 28, 2017 at 10:27 am

        Depends at which time period one looks at, during the height of the CBD, the old Victorian buildings where actually really colourful. I have lived in J’oburg all my life, and I have finally found a site that showcases us not as an example of urban blight but rather rejuvenation light!

        • Reply 2summers March 28, 2017 at 4:03 pm

          I’m glad you found your way here!

  • Reply Lani April 14, 2016 at 9:12 am

    I’m excited and I don’t even live there. What a creative and magnificent space! Looks like urban planning done right!

    • Reply 2summers April 14, 2016 at 1:33 pm

      I think so too. I can’t wait for everything to open.

  • Reply Exciting developments in Jozi Inner City: No One Eloff St | June 27, 2016 at 8:24 am

    […] suggestion, on Saturday I met up with a friend who’s always up for a bit of exploring and off we went to No One Eloff (cnr Wemmer Jubilee). Gerald Garner of Joburg Places fame, and the initial developer of The Sheds at 1 Fox St, has rented a large ground floor space at No One Eloff Street.  Recently painted in an unmissable eye-catching yellow and blue, No One Eloff Street is a large building which used to be a massive parking garage. Bought by the property developers Molten Black early last year, http://www.moltenblack.com , it is in the process of being turned into a major residential and retail hub. While the residential part of the project is far down the line (more of that below), the food market is still very much in its early undeveloped phase and is only due to open properly in August. However we got a feel for what Joziburg Lane will offer as it becomes a more permanent fixture. The formula is much the same as The Sheds at 1 Fox:  various shops and stalls, different food and drink options, live music and with a fabulous north-facing mezzanine deck where you can check out the market space below as well as look over a different view of Jozi’s  urbanscape. Joziburg Lane gets its name from the alleyway adjacent to the main building which culminates in the foodhall/market/events space seen in the photo above.  To show you how fast things happen in Joburg, check the photos on 2 Summers’ blog post written on 8 April 2016 where the ground floor space of Joziburg Lane is an empty shell! http://2summers.net/2016/04/08/big-news-about-joburgs-newest-inner-city-development/ […]

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