This post, featuring Loof Coffee, is the seventh in an occasional series about my favorite coffee shops in Joburg.
Many years ago I wrote a blog post called Norwood: Almost as Awesome as Melville. I continue to stand by my proclamation that Norwood is the second-coolest Joburg suburb. But that old post has become woefully out of date.
So I recently took a walk up and down Grant Avenue with Brett McDougall, Norwood’s informal ambassador, to refresh my Norwood knowledge. We started our tour at Loof Coffee.
Breakfast at Loof Coffee
Loof Coffee has everything a great coffee shop should have: bright and cheerful atmosphere, friendly service, tables full of locals, dogs, delicious coffee beans roasted in Joburg, and nice food. I loved everything about it.
Basically Loof is perfect. If I lived in Norwood I’d probably go there every day.
What’s a Loof?
I actually met Loof Coffee’s owner during my breakfast but I forgot to ask him how Loof Coffee got its name. I googled the word just now and found some interesting definitions.
From Merriam-Webster: “chiefly Scottish: the palm of the hand”
From Urban Dictionary: “Fool backwards. You say loof because it sounds a lot better than fool. But, it basically means the same; that the person being CALLED a loof is an idiot.”
I kinda hope it’s second definition but neither one really makes sense for a coffee shop. Hopefully someone will chime in here and solve the mystery.
UPDATE: A reader just informed me that loof means “praise” in Afrikaans. Praise coffee! Amen.
Loof Coffee is at 85 Iris Road, Norwood. Stay tuned for more blog posts about other cool places in Norwood.