Earlier this week my American friend Ryan tipped me off to a shop called Yummy, in Mayfair, which sells a quirky selection of imported American junk food. I googled the place and knew immediately that I had to make a pilgrimage.
Ryan and I went to Yummy yesterday. The shop is on 3rd Avenue in Mayfair (the suburb next to Fordsburg), in a little strip center behind the BP garage.
In addition to American junk food, Yummy Mayfair also sells frozen and prepared foods from a number of local suppliers, as well as imported foods from the U.K., Europe, and Asia.
Yummy shop owner Azhar Ismail was born and raised in Joburg. But he spent some time living in Dubai and developed a taste for foreign snacks while he was there. Azhar and I commiserated over the sad selection of breakfast cereals in South Africa.
When his dad opened Yummy four years ago, Azhar convinced him to include imported foods in their inventory. Most of the foreign foods Azhar sells are imported from Dubai.
In many cases, the American foods Yummy carries are quirky, slightly off-center versions of traditional favorites. Azhar said their imported inventory (and the price) is greatly dependent of whatever happens to be available on a particular day. Stocks have been a bit thinner and more expensive since the pandemic hit.
I was conservative in my selections, as I try to avoid eating too much junk food and I was at Yummy to blog, not shop. But I couldn’t help purchasing a few items: Sour Patch Kids, mini cereals, a can of Dr. Pepper Zero.
And then there was my most exciting discovery: Flipz chocolate-covered pretzels!
I forgot to take pictures of all the non-American food items at Yummy, but there are lots.
I’ll be back at Yummy soon for more Flipz.