Note: The title of this post refers to an American advertising campaign for beef. I’m no fan of the American beef industry but the slogan fits the post. I recently had coffee in Rosebank (a shopping district just north of Melville) with my blogger friend Jane. After coffee we popped into The Grillhouse — one of the most popular steakhouses in Joburg — to say hello to Jane’s friend David, the Grillhouse’s operations manager. David asked me if I’d ever dined at the Grillhouse. “I’m too poor to eat steak,” I told him. “The closest I’ve come since I moved to Joburg is a hamburger at Spur.” “If you can afford to eat at Spur, you can afford to eat here,” David said.